Universal Studios
Studio Tour 60th Anniversary
Directed the end-to-end production of a groundbreaking marketing campaign showcasing the Studio Tour 60th Anniversary at Universal Studios Hollywood. This campaign encompassed a multifaceted approach, involving web, email, digital banners, paid media, radio, online video (OLV), and out-of-home (OOH/DOOH) initiatives. cross-functional teams, including media planners, copywriters, designers, merchandise, and external vendors, to ensure timely and successful campaign delivery. This approach not only ensured the campaign's success but also reinforced Universal Studios Hollywood's brand presence and engagement with its audience, celebrating a significant milestone in an innovative and memorable way.
Annual Pass Holder Magnet Giveaways
Spearheaded a giveaway featuring Universal Studios’ world-famous Studio Tour and beloved characters from Super Nintendo World to enhance Annual pass-holder loyalty and foster a sense of exclusivity among pass-holders through an enticing collectible. My role involved seamless collaboration with cross-functional teams, from the initial conceptualization and creative development stages to liaising with vendors for production and ensuring timely delivery.